OUR STORY

I’m deeply sorry that you’re here, because it likely means you—or someone you love—has experienced pregnancy loss. I wish Tiny Halo didn’t have to exist, but it does. It’s important that women who have lost a baby to have a way to honour their loss, and that friends and family have a tangible way to show they care.

The very first Tiny Halo necklace was created eight years ago, after my first pregnancy loss. I wanted something that was subtle and delicate to remember my baby. I also wanted something people wouldn't immediately be able to tell what it symbolised, unless I told them. I couldn’t find anything online that resonated, so I made my own, the original Halo Necklace. I had no intention of selling anything, and the name Tiny Halo was still years away from being a thought in my mind, I just wanted something special to honour my little one.

Over the years, I went through seven more pregnancy losses. Those years were some of the hardest of my life. I withdrew from people, missed opportunities, and struggled with anxiety so badly that even a simple task like having a shower could trigger a panic attack. But in that darkness, I found connection in people who were going through pregnancy loss just like me. I met many women online who understood this pain. I realised I wasn’t alone.

When we spoke about keepsakes, two common problems came up again and again:

1. Much of the jewellery available was either too obvious (like pieces with “I am an angel mum” written on them—beautiful for some, but not for everyone), or

2. The pieces that were subtle were hard to come by.

I realised that I had been wearing the answer to both of those problems for years—my Halo Necklace.

I started making and selling my necklaces on Etsy under the name 'Willow Cove Co.'. The response was amazing. I received lovely messages from women who appreciated the designs and the meaning behind them. I was also sent lots of messages from family members who were grateful for the gift option. Realizing the importance of having necklaces like these available, I launched the Tiny Halo Website.

Having never run a business before, I spent a lot of time learning about how to get started. Much of the advice I found focused on “conversions” and “upselling,” but that never sat right with me. My goal is to offer meaningful keepsake and gift options for people who have experienced loss—not to monetise grief. You’ll never see pushy sales tactics here. I also don’t mark up the prices of the necklaces just so I can put items on sale later. 

Each necklace is handmade by me and packaged with your baby in mind. They’re designed to be subtle, so you can choose whether to share the meaning behind them—or keep it quietly personal. For every necklace sold, there’s an optional donation to the Pink Elephants Support Network, a charity supporting women going through pregnancy loss. Every cent of this donation goes directly to Pink Elephants and I share proof of this on our instagram quarterly.

I hope these necklaces provide a way to honour the little one lost, or a way to show someone you love that you care about them.

Sending you so much love and strength,

Clare x

Founder of Tiny Halo